Client: Unilever Nigeria Plc.
Project: New Omo national launch (PR and Experiential Marketing).
The task was to recover the lost share moving from 22% to 25% by positioning Omo as the most effective washing detergent in the country and registering it in the hearts and minds of the target market through a well coordinated PR strategy.
Client: The Nigeria Police & MTN Nigeria (Event Management & Strategic PR).
Project: 2008 MTN People Police Marathon (Event Marketing. & Management).
The consultancy was saddled with the 360% responsibility to conceive, plan, market and organise the entire gamut of the race for the Nigeria Police and the title sponsor, MTN Nigeria.
Client: Procter and Gamble.
Project: Ariel Brand Launch (Experiential marketing).
Introducing the Ariel Enzymax into the highly competitive detergent market in way that would quickly explicate its brand distinction to its core target consumers.
Project: MTN Project Fame West Africa (Strategic PR).
Create an effective and measurable platform of communication between the show and its primary target audience.
Create and sustain a high level of awareness for MTN Project Fame West Africa.
Project: MTN Vs The People (Per Second Billing): Strategic PR.
Within 72 hours of getting the brief, the agency was to plan and execute a world press conference, ensure attendance by a list of over 100 media personalities, coverage by radio, print, TV and other media and use the opportunity to help MTN seize the position of customer champion in the telecoms sector.
Client: Crown Realties Plc
Project: PR campaign and Brand Promotion.
To promote Crown Realties competitively within the property market segment of the Nigerian economy using the platform of PR.
Client: MTN Nigeria Communications.
Project: MTN Lagos International Half Marathon event (MTN Vs Lagos Govt): Issue Management/Event Promotion.
Develop and execute a plan that would ensure that the Lagos State Government gives full support to the 2005 marathon and that the loss of face suffered by MTN in the public’s eye is redeemed.
Client: BP2C .
Project: Annual M2 Bafana Bafana (Event Management: 2006/07/08).
To develop concept and execute the annual celebration in a way that it becomes a reference point in event management in Nigeria.
Client: Nestle Nigeria Plc.
Project: (Expired milk controversy) Crisis Management.
Develop and execute a holistic plan to plug the stream of negative stories, create a strategy to mitigate the damage and advice on long term strategies to sustain Nestlé’s reputation as a socially and ethically responsible company.
Client: National Emergency Management Agency (NEMA).
Project: Public Sector Marketing.
Draw up a communication plan that shows NEMA as the co-ordinating organ during emergencies, not the sole provider of emergency services.
Project: MTN Who Wants To Be A Millionaire (Eventing & Credible PR Support).
The consultancy was tasked to package the programme in an innovative way that it must be acceptable to the public. We were to erase the project’s brand association with the former telecom sponsor from the mindset of the public and reposition it aggressively as an MTN property meant to empower the Nigerian public positively.
Client: FirstCall Group.
Project: Launch and promotion of Auto Insure (Direct Marketing/PR support).
Create a cost effective plan to launch the corporate brand into the market. Credibility is key as the financial sector requires a great degree of trust from the user.